AUMELIA
Concept
concept
AUMELIA
Possessing a golden glow and softness
A brand that expresses "a mythical flower that does not actually exist."
The flower, imbued with serenity and elegance
It symbolizes the inner radiance that people inherently possess.
In everyday life
Created to deliver quiet beauty and special moments.
PHILOSOPHY
philosophy
Stories passed down from ancient times
A golden flower blooming on the World Tree.
The translucent, overlapping petals exude tranquility.
The softly shimmering golden trim exudes elegance.
The light emanating from the center
It symbolizes the inner radiance that people possess.
AUMELIA
I expressed that beauty as a single flower.
STORY
story
Wearing AUMELIA.
it is
An experience of adorning oneself with a non-existent, illusory flower.
A special moment that transcends the ordinary
It will be elevated into your own unique beauty.
That
AUMELIA's wish
This is a brand promise.
FRAGRANCE
scent
The scent of Omelia is
"The fragrance of a mythical flower that shouldn't exist."
Clear and dignified
The lingering, gentle aftertaste
<Heart><Hair><Skin>
It gently envelops it.
Quietly purify time and space
This fragrance awakens the beauty of the person who wears it.
PRODUCTS
product
What is beauty?
It's not something that's only visible on the outside.
Things that bloom quietly from within
Like flowers blooming quietly
The beauty of a person is also
It blossoms more deeply and quietly with time.
What is beauty?
It's not something that's only visible on the outside.
Things that bloom quietly from within
Like flowers blooming quietly
The beauty of a person is also
It blossoms more deeply and quietly with time.
