CHUCHU
Chubu region
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SKIN LINE
Sterilization normalization
Features of CHUCHU
Skin line
A blend of botanical ingredients from the Chubu region of Japan and advanced scientific actives helps control microbial growth, reduce dandruff and itching, neutralize unwanted odors, and gently support a cleaner, healthier scalp and skin environment. This formula is designed to help address common scalp concerns such as dandruff, itching, microbial overgrowth, and scalp odor, promoting a fresh, balanced, and healthy condition. It can also be used as a body wash, helping to soothe itching and irritation while supporting odor control and maintaining a clean, comfortable skin environment. Its mild cleansing agents gently cleanse without stripping the skin or scalp, making it suitable for daily use. Regional botanical extracts from the Chubu area work in harmony with advanced active ingredients to gently envelop and support both the scalp and skin. With regular use, it helps maintain cleanliness while leaving the scalp refreshed and the skin feeling smooth, comfortable, and healthy.
Recommended for people like this
For those concerned about dandruff and itchiness
For those who are concerned about scalp odor or body odor.
Suppresses bacterial growth
Leads to clean and healthy hair and scalp.
For those who want to feel refreshed
Famous fragrance
It starts with a refreshing burst of fresh mint, You'll be enveloped in the fragrance of a reborn, new herbal cocktail.
A fragrance full of energy that awakens you, enveloping you in comfort and fulfillment amidst a burst of refreshing sensation, allowing you to be reborn.
[Nagano Prefecture]
Swertia japonica extract
UV Protection, Anti-Aging, Brightening, Sensitive Skin Support, Acne Care, Pore Refining, Slimming Support, Scalp Care, Hair Growth Support, Improved Circulation, Anti-Inflammatory Activity, Anti-Androgen Support (5α-Reductase Inhibition) This extract is obtained from the entire Swertia japonica plant during its flowering stage. Traditionally, Swertia japonica has been used in folk medicine to support digestive health and relieve various discomforts. Its name originates from the fact that it remains intensely bitter even after being steeped many times. One of its key active compounds, swertiamarin, is widely recognized and utilized as an active ingredient in hair-growth formulations. In skincare and scalp care applications, Swertia japonica extract is valued for its ability to help promote healthy microcirculation, support a balanced scalp environment, and protect against inflammation. It also exhibits anti-complement activity and may help inhibit 5α-reductase, an enzyme involved in the conversion of testosterone to dihydrotestosterone (DHT), which is associated with excess sebum production and hair thinning. These properties make it a beneficial ingredient for supporting healthier-looking skin and scalp, helping to refine pores, maintain skin clarity, and encourage stronger, fuller-looking hair. Its antioxidant and protective effects also help defend against environmental stressors and support a more youthful appearance.
[Yamanashi Prefecture]
Peach leaf extract
This ingredient is known for its potential benefits, including enhanced blood circulation, improved cellular turnover, antioxidant activity, antibacterial properties, and support for cell division. Among these benefits, its ability to promote blood circulation and cellular activity is particularly noteworthy. Improved circulation helps deliver oxygen and nutrients to the hair follicles, supporting a healthy scalp environment and creating favorable conditions for hair growth. Cell division within the hair matrix is also essential for the natural hair growth cycle. Recent research has suggested that S-allyl cysteine, a precursor to the sulfur-containing compound allicin, may help increase levels of Insulin-like Growth Factor-1 (IGF-1), a naturally occurring growth factor in the human body associated with hair follicle activity and hair growth. By supporting IGF-1 production, it may contribute to healthier, stronger hair and overall scalp vitality.
[Shizuoka Prefecture ]
Aloe vera leaf extract
When incorporated into skincare products, this ingredient is believed to help improve skin irritation and relieve itching, while providing moisturizing, brightening, and skin-soothing benefits. It may help inhibit melanin production, which is associated with the appearance of dark spots and dullness, promoting a clearer and more radiant complexion. Its excellent anti-inflammatory properties may also help reduce redness and discomfort, supporting overall skin health. In scalp and hair care applications, this ingredient is also known for its potential to promote healthy hair growth and support the natural hair growth cycle, helping to maintain a healthy scalp environment.
【Aichi prefecture】
Watercress Leaf/Stem Extract
This ingredient offers antimicrobial, antibacterial, moisturizing, and circulation-enhancing benefits, helping to support the overall health of the scalp and hair. Its antibacterial properties help keep the scalp clean and balanced, reducing the risk of dandruff and itching while supporting a healthier scalp environment. In addition, its ability to promote blood circulation helps deliver essential nutrients to the hair follicles, improving scalp condition and creating an optimal environment for healthy hair growth. With continued use, it may help maintain a clean, comfortable scalp while supporting stronger, healthier-looking hair.
[Nagano Prefecture]
Birch bark extract
Birch Extract contains a variety of beneficial compounds, including flavonoids, tannins, saponins, and betulinic acid, which are known for their skin-supporting properties. As a result, it is widely used in skincare products, soaps, and other personal care formulations. These naturally occurring components may help promote healthier-looking skin, support skin conditioning, and contribute to overall skin wellness. Research has also suggested that birch extract may help support healthy hair growth and scalp vitality, making it a valuable ingredient in scalp and hair care products. Note: Birch extract may be derived not only from the bark but also from other parts of the plant, such as the leaves, depending on the extraction method and formulation.
Gifu Prefecture
Cucumber fruit extract
This ingredient is known for its brightening, pore-refining, and anti-inflammatory properties, helping to support a clearer, smoother, and healthier-looking complexion. It helps promote healthy skin turnover and maintain optimal skin condition while providing essential hydration to the skin. Its moisturizing benefits help keep the skin soft, supple, and balanced. Rich in beneficial compounds, this ingredient supports improved skin texture and refinement, helping to achieve a smoother, more radiant, and finely textured appearance.
Gifu Prefecture
Camellia Sinensis Leaf Extract
Antioxidant Protection, Skin & Hair Tightening, Sebum Control, UV Protection, Anti-Aging, Deodorizing This extract is derived from the leaves of Camellia sinensis, the tea plant used to produce green tea, oolong tea, and black tea. Rich in caffeine, catechins, tannins, and vitamins C and E, it provides powerful antioxidant benefits that help protect the skin and hair from environmental stressors and oxidative damage. The tannins contribute to a firming and tightening effect, helping to improve the appearance of skin elasticity, while caffeine and tea catechins are known for their natural deodorizing properties. In addition, the flowers contain flavonoids and tea saponins, which may help regulate excess sebum production and promote a healthier balance of the skin and scalp. Thanks to its strong antioxidant activity, this ingredient helps defend against UV-induced damage, supports healthy aging, and contributes to maintaining youthful-looking skin and healthy, vibrant hair.
Gifu Prefecture
Houttuynia cordata extract
The compounds decanoyl acetaldehyde and lauric aldehyde, which contribute to the characteristic aroma of this ingredient, possess antimicrobial properties and have been shown to exhibit antibacterial activity against microorganisms such as Staphylococcus aureus and certain fungi. In addition, chlorophyll, the natural green pigment found in plants, is known for its skin-conditioning properties. It may help support the skin’s natural renewal process, promote the recovery of damaged skin, and contribute to a healthier skin environment. These benefits can help support the skin’s recovery from minor irritation and other skin concerns. Together, these properties make the ingredient valuable for maintaining healthy skin and supporting overall skin wellness.
