top of page
AEnB2UpexsO1l0naoYIOspc35H_CGqTS3oRbq4TkhNvHnGbpRq-KSCKedHIhH6scmQI6jG_37yA2ZwGnUkQsI9Ph68

OO

Okinawa region
-
SKIN LINE

沖縄地方

activation

AEnB2UpexsO1l0naoYIOspc35H_CGqTS3oRbq4TkhNvHnGbpRq-KSCKedHIhH6scmQI6jG_37yA2ZwGnUkQsI9Ph68

Features of CHUCHU

Skin line

A fusion of Okinawan botanical ingredients and advanced scientific actives helps balance the scalp environment while supporting long-term beauty, vitality, and overall scalp health. Richly infused with the blessings of regional plants and high-performance active ingredients, this formula is designed to promote lasting beauty and wellness for both the scalp and hair. Botanical extracts sourced from Okinawa gently soothe and nurture the scalp and hair, while advanced ingredients such as Human Adipose-Derived Conditioned Media Extract, Hydrolyzed Swiftlet Nest Extract, and Placenta Extract provide intensive care and support. These premium actives work in harmony to care for both the inner and outer aspects of the skin and hair, helping to improve moisture retention, resilience, and overall condition. By supporting the scalp’s natural balance and enhancing the appearance of healthy hair and skin, the formula helps maintain a youthful, vibrant, and beautiful look over time. Key Benefits: * Supports long-term scalp and hair health * Helps maintain a balanced scalp environment * Nourishes and conditions the scalp and hair * Promotes hydration, resilience, and vitality * Supports healthy-looking skin and hair * Combines regional botanical extracts with advanced beauty science * Helps enhance and sustain natural beauty over time

Recommended for people like this

  • For those who want to balance their scalp environment

  • For those whose hair has lost its firmness and elasticity.

  • People who have noticed increased hair loss

  • For those who want healthy hair

Famous fragrance

Adding depth and color to the gorgeous and elegant scent of jasmine and rose,

A masterful blend of rare essential oils from noble oriental flowers, fruits, and trees. HOS.JAPAN's only oriental note fragrance, whose expression constantly changes depending on the five senses at that moment.

[Okinawa Prefecture]
Alpinia speciosa leaf extract

IMG_2707 2.JPG

Promotes Type I Collagen Production, Stimulates Fibroblast Proliferation, Anti-Aging Support through MMP-1 Inhibition This botanical ingredient has long been valued in Okinawa, Japan, where its leaves were traditionally used to wrap and preserve foods such as rice cakes, helping protect them from mold and insects. Today, it is utilized in a variety of applications, including herbal teas and natural insect-repellent products. Extracts derived from its leaves are also highly regarded in skincare for their ability to support skin firmness and elasticity. Research suggests that the extract may help promote Type I collagen synthesis, stimulate fibroblast proliferation, and inhibit MMP-1 activity, an enzyme involved in collagen degradation. These properties contribute to anti-aging benefits by helping maintain skin structure, elasticity, and a youthful appearance. As a result, this ingredient is commonly incorporated into toners, serums, and other skincare formulations designed to support healthy, resilient skin.

Okinawa Prefecture
Scutellaria baicalensis root extract

Image by Liana Mikah.jpg.webp

UV Protection, Anti-Aging, Brightening, Wrinkle Care, Sensitive Skin Support, Moisturizing, Acne Care, Pore Refining, Scalp Care, Hair Growth Support, Hair Protection Derived from the dried root of a traditional medicinal plant, this ingredient has long been used in herbal medicine. It is traditionally valued for its anti-inflammatory, antipyretic, and soothing properties. Scutellaria Root Extract offers multiple benefits for both skin and scalp health. It has been shown to inhibit tyrosinase activity, provide UV-absorbing properties, and deliver anti-inflammatory, antibacterial, and moisturizing effects, helping to maintain a healthy scalp environment. By helping to regulate androgen-related excess sebum production, it may reduce oily skin and scalp conditions. Its anti-inflammatory and antibacterial properties can also help prevent acne formation and calm existing breakouts. In addition, its free-radical scavenging activity helps protect against photoaging and the appearance of dark spots, while its astringent properties may help refine and tighten the appearance of pores. Overall, Scutellaria Root Extract is valued for its potential skin-brightening, anti-aging, scalp-conditioning, and hair-protective benefits.

[Okinawa Prefecture]
Aloe vera leaf extract

アロエベラ工場.jpg.webp

Topical Analgesic, Moisturizing Agent, Oral Care Agent, Emollient, Skin Conditioning Agent This ingredient helps protect the skin from UV-induced damage by suppressing excessive cell death (apoptosis) caused by ultraviolet exposure. By helping to prevent the accumulation of UV-related damage at the cellular level, it supports the maintenance of healthy, resilient, and well-conditioned skin.

[Okinawa Prefecture]
Loofah fruit/leaf/stem extract

IMG_2704_JPG.jpg.webp

Sensitive Skin Support, Moisturizing, Hair Protection The dried vascular bundles of the mature loofah fruit, known as “Shikaraku” (絲瓜絡) in traditional herbal medicine, have historically been used for their soothing and wellness-supporting properties. Various parts of the plant—including the seeds, roots, sap, and leaves—have also been utilized for traditional medicinal purposes. In Japan, loofah sap has been used for centuries as a natural skin care ingredient and cosmetic lotion. Rich in moisturizing and skin-conditioning properties, it helps maintain skin hydration and comfort, making it particularly suitable for sensitive skin. Its gentle nature also contributes to the protection and conditioning of both the skin and hair, supporting overall scalp and hair health.

[Okinawa Prefecture ]
Shikwasa fruit peel extract

Image by Colin Maynard

Brightening, Anti-Aging, Wrinkle Prevention, Sebum Regulation, Anti-Inflammatory The active compounds are found in higher concentrations in the peel than in the fruit itself. These compounds are known for their skin-brightening benefits and contribute to a more radiant complexion. One of the key bioactive components, nobiletin, is recognized for its potential anti-aging properties. It may help prevent the formation of age-related wrinkles, regulate excessive sebum production, and reduce skin inflammation, supporting healthier and more balanced skin.

[Okinawa Prefecture]
Okra fruit extract

Image by Elianna Friedman.jpg.webp

Moisturizing, Increased Skin Hydration, Skin Barrier Support This ingredient is known for its ability to enhance moisture levels within the stratum corneum, helping to improve overall skin hydration and maintain a healthy, supple complexion. It may also support the skin’s natural production of collagen and hyaluronic acid, contributing to improved skin condition and helping to reduce the appearance of dryness and roughness. Rich in essential vitamins, it offers additional skincare benefits, including: * Vitamin E – Provides antioxidant protection against environmental stressors. * Vitamin C – Supports a brighter, more radiant-looking complexion. * β-Carotene – Helps support the skin’s natural defense mechanisms and overall skin health. Together, these properties help promote hydrated, healthy-looking, and resilient skin.

[Okinawa Prefecture]
Brown sugar extract

Image by Monika Grabkowska

Moisturizing, Skin Conditioning, Brightening Support One of its primary skincare benefits is its excellent moisturizing ability. It is widely used in various skincare products, including cleansing soaps, toners, serums, and moisturizers, making it particularly suitable for individuals concerned with dry skin. In addition to its hydrating properties, it is also believed to help support skin prone to atopic conditions and may assist in suppressing melanin production, which can contribute to the appearance of dark spots and freckles. By helping maintain optimal moisture levels and promoting a more even-looking complexion, this ingredient supports healthy, radiant skin.

[Okinawa Prefecture ]
Soy milk fermented liquid

Image by Elizabeth Dunne.jpg.webp

Hormonal Balance Support, Moisturizing, Skin Function Activation This ingredient contains isoflavones as one of its key active components. Isoflavones exhibit estrogen-like activity, similar to the effects of female hormones, and are expected to help support and activate the skin’s natural functions. In addition, ongoing research suggests that isoflavones may help regulate excess sebum production and contribute to a brighter, more even-looking complexion, making them a highly valued ingredient in skincare.

For information on implementation, training, and business products, please click here.

bottom of page